Skip to main content
EMBA / MBA / DBA

Sport Management

Training modern leaders and managers in the sports industry based on strategic management.

Sport Management

The purpose of the program

Formation of highly qualified managers of a new generation in the field of sports management, possessing systems thinking, knowledge in the field of economics, management and marketing of sports.

The program is aimed at developing the analytical and strategic skills necessary to manage sports projects, teams and organizations in the context of digital transformation and global challenges.

EMBA (Executive MBA)

The program is designed for senior executives and business owners and is aimed at developing management skills.

This program will enable you to take your business to the next level and internationally.

Length
1 year
Format
Hybrid
Credits
60 ECST

MBA

The Master of Business Administration program is designed for students seeking a fundamental business education in the sports industry.

The MBA will provide students with team management and Big Data skills in a critically changing global competitive environment.

Length
2 years
Format
Hybrid
Credits
120 ECST

DBA

The purpose of the educational program: Preparation of senior managers capable of developing and implementing corporate strategies, managing change, and ensuring sustainable development of organizations in accordance with ESG principles

Length
3 years
Credits
180 ECTS

Accreditations and licenses

KNUS has all the licenses and accreditations that allow it to train personnel in the field of business administration at an international level.


What skills will you gain?

Strategic Management and Digital Marketing in Sports

Mastering knowledge of financial management and economic analysis

Ability to manage sports facilities and complexes

Study of international sports law and sports ethics

Event industry management in the field of sports movement

Career advancement and the opportunity to start your own business


Career prospects

Every career is unique, depending on both individual ambitions and industry changes. We've selected a few stories to illustrate and highlight the diversity of career paths.

Top manager of a sports organization

He is responsible for the strategic development of the club or federation: he forms the vision, plans key areas of growth, and interacts with partners and sponsors.

Head of a sports organization

A leader shapes strategy, manages resources, and guides the team toward growth—from early decisions to achieving big goals.


Spheres of work activity

Graduates are in demand by sports clubs, federations, media, and marketing agencies, where their management, analysis, and strategy skills enable them to develop projects and brands.

National and international sports associations and clubs

State and municipal sports management bodies

Sports agencies and event companies

Sports, health and fitness centers

Private and corporate consulting companies

Think tanks and sports media

Innovative startups in the field of sports and health

Own entrepreneurial projects in the sports industry


Catalog of disciplines

This catalog covers all courses included in the curriculum. Explore their descriptions and their role in the learning process to understand the skills you will develop.

Compulsory disciplines

How does the learning process work?

Discover the structure of the path and the role of each stage to understand how your learning will be structured and what skills you will acquire.

Step 1. Admission
You will have an interview with an Admissions Committee specialist, sign a contract, make a payment, and gain access to the educational platform.
Your personal tutor will present the program and talk about the learning process during your first lesson.
Step 2. Training
Modular training with consolidation of acquired knowledge through specific cases and practical assignments.
During your studies, you will complete homework, participate in group assignments, and complete project work.
Step 3. Supporting the learning process
Full support from a personal KNUS mentor, ready to answer all your questions about your studies.
100% guarantee of achieving results during the training process.
Step 4. Completing the training
Passing the final exam and defending the final project.
Upon completion of your studies, you will receive a Master of Business Administration degree and a certificate of overseas retraining.

Our teachers and experts

Our teachers are leading practitioners and international experts in their fields. Among them are business project managers and certified RMA specialists, top managers of sports organizations, foreign speakers and lecturers.

Asel Ayapova
Academician of the International Academy of Sciences, top manager (Fortune 500, USA), philanthropist, mentor, author of the book "Career as a Project." MBA, Duke University (The Fuqua School of Business).
Подробнее
Alexander Skaliy
Academician of the International Academy of Sciences, top manager (Fortune 500, USA), philanthropist, mentor, author of the book "Career as a Project." MBA, Duke University (The Fuqua School of Business).
Подробнее
Asel Musagalieva
International consultant on future skills, digitalization, Industry 5.0, and artificial intelligence. Founder of EDUTech Future. Experience: WHO, World Bank, Microsoft.
Подробнее
Medet Baiken
Brunel University London (Master's degree). International Academy of Business (Economics and Business, Marketing, Bachelor's degree). IESEG School of Management (Paris).
Подробнее

Our graduates

Graduates of our programs become leaders who create change in sports and industry. Their achievements are the best proof that education opens the door to new opportunities.

Sazhin Vladimir Mikhailovich
Director of the NGO “Ashig Jurek” (hippotherapy), Aktobe
Gazizyzy Gulmira
Astana City Triathlon Federation manager
Khamzin Ernar Serikovich
KSU Youth Sports School of Irtysh district, Pavlodar region, freestyle wrestling coach
Makarova Oksana Valerianovna
Sports club for people with disabilities under the Department of Physical Education and Sports of East Kazakhstan region, Ust-Kamenogorsk, swimming coach
Baylieva Raisa Urazbekovna
Deputy of the maslikhat of Aktobe, Director of the KSU “Crisis Center”, World Sambo Champion, Honored Master of Sports of the Republic of Kazakhstan, 5-time world champion in universal combat, ZMS RK

Other programmes

Foundation

Preparation program for taking the creative exams required for admission to KNUS

Bachelor’s

Training of personnel proficient in sports technologies and new approaches to organizing coaching activities

Подробнее

Master's / EMBA / MBA

The program is designed for participants who wish to obtain a fundamental business education in the field of the sports industry

Подробнее

Doctor's / PhD / DBA

A path to an academic career and scientific discoveries through in-depth research and theory development

Подробнее

Courses & Certifications

Professional development courses for educators, coaches, and students in related fields

Подробнее

Minors

An additional educational program within the bachelor’s degree to gain knowledge in a new field

Подробнее