Additional Specialization: Minors
Sports management
Module description
Sports management covers business activities — planning, organisation, leadership, control, budgeting and evaluation — in the context of professional sports and physical activity.
The module develops skills to manage a sports team or the business side of a sports club. Students gain professional experience for leading and promoting sports organisations, managing arenas and stadiums, organising recreational sports events.
Topics: sports facilities management, athlete selection, leadership and personnel management, sports marketing, sponsorship and sales.
Key competencies
- Management of sports events: organising and running events of various sizes (planning, coordination, marketing, finances)
- Management of sports organisations: strategy, organisational structure, budgeting, planning and control
- Sports marketing: marketing strategies, brand management, promotion, communication
- Financial management in sports: key financial indicators, analysis and planning of financial flows, managing the organisation's budget
- Personnel management in sports: team formation, recruitment, training, motivation and performance evaluation
- Legal aspects of the sports business: laws, rules and regulations related to organising sports events
- Sports analytics: working with audience, performance and financial data to inform decisions
Module disciplines
- Sports management and marketing — 5 credits
- Personal growth management and leadership — 5 credits
Implementation details
- Available for all educational programmes
- Language of instruction: Kazakh, Russian, English
- Number of participants: 15 to 120
- Prerequisite: not required
Sports psychology
Module description
Sports psychology is the science of the psychological laws of sport: the peculiarities of mental processes, properties and states in athletes, and problems of personality and team dynamics in sport.
Athletes and coaches are visible at the front, but sports psychologists work behind the scenes helping athletes cope with mental challenges that might hold them back. The psychological aspects of sport are just as important as the physical ones.
The programme focuses on practical application so graduates acquire the skills to make a difference for athletes, coaches, parents and other stakeholders — empowering them in sport and driving change.
Key competencies
- Understanding the psychological processes and phenomena associated with athletic achievement
- Analysing and evaluating the psychological factors that affect performance, health and well-being of athletes
- Designing and applying programmes for athletes' psychological preparation for training and competition
- Working with teams and building team spirit in sports squads
- Designing psychological support programmes for athletes during injury and recovery
- Stress and anxiety management for athletes
- Working with children and adolescents in sport, developing their potential and self-regulation skills
- Effective management skills under high competition and pressure
- Communication skills, working with diverse athlete groups, coaches and other specialists
- Critical thinking and applying theoretical knowledge to practice in sports psychology
Module disciplines
- Psychology of crisis situations in high-performance sports — 5 credits
- Psychology of self-development — 5 credits
Implementation details
- Available for all educational programmes
- Language of instruction: Kazakh, Russian, English
- Number of participants: 15 to 120
- Prerequisite: not required