MBA Sports Management (7M04103)

No.	Code and name of the educational program	ECTS (credits)	Duration of study	Tuition fee
Master of Business Administration
1	7M04103 "MBA Sports Management"	120	2 years	1,100,000 ₸/year

Educational program:	7M04103 "MBA Sports Management"
Objective of the educational program:	The program is aimed at training a new generation of highly qualified managers in the field of sports management, possessing systemic thinking and knowledge in economics, management, and sports marketing. The program is designed to develop analytical and strategic skills necessary for managing sports projects, teams, and organizations in the context of digital transformation and global challenges.
Disciplines	Strategic, corporate, and operational management in the sports industry Leadership, organizational behavior, and effective decision-making Digital transformation, innovation, and data analytics in the sports business Sports marketing, media technology, and entrepreneurship in sports Financial analysis, business process management, and quality management in sports organizations International management, sports law, and development through international internships

7M04103 "MBA Sports Management" is a program designed to train managers for the modern sports industry, combining knowledge in economics, management, and sports marketing with the development of strategic and analytical thinking. The program builds competencies for the effective management of sports organizations, projects, and teams amidst digital transformation and global changes. Special attention is paid to innovation management, financial analysis, sports marketing, media communications, and international development. Graduates will be prepared for work in sports clubs, federations, agencies, startups, and consulting, as well as for implementing their own projects in the sports industry.

INTERNATIONALIZATION IN SPORTS

As part of the program, participants undergo an international internship in Poland, Sweden, Belgium, the Netherlands, or France.

Academic degree awarded:

Master of Business Administration (MBA) in the educational program 7M04103 "MBA Sports Management"

Candidates wishing to obtain a fundamental business education in the sports industry.

Step 1. Interview
Candidates must pass an individual interview designed to assess motivation for studying in the MBA master's program, professional experience, managerial competencies, and preparation.
Step 2. Submission of required documents
To enroll in the Master of Business Administration (MBA) program, the following documents must be submitted:

Copy of an identity document;
Original higher education diploma and transcript;
Personal personnel record sheet and a copy of the employment record book (if available);
Detailed resume (CV) describing your education and work experience;
Letter of recommendation from the workplace;
Digital 3x4 photograph;
Medical certificate form 075-U;
Payment receipt (to be enrolled, 25% of the tuition fee must be paid);
Option to download the application form and the study contract.

Admission to the MBA master's program is open!

For consultation and admission inquiries: 📞 +7 700 151 6195 ✉️ akzhan.yeginbayeva@knus.edu.kz

Faculty

Assel Ayapova

Fundraising and Resource Mobilization

Academician of the International Informatization Academy (IIA), top manager (Fortune 500, USA), philanthropist, mentor, author of the book "Career as a Project". MBA, Duke University (The Fuqua School of Business).

Alexander Skaliy

Internationalization in Sports

Doctor of Science in Physical Culture and Sports. Professor at WSG University, Bydgoszcz (Poland). Ambassador of Polish Congresses.

Assel Mussagaliyeva

Digital Solutions and AI in Sports Organization Management

International consultant on future skills, digital transformation, Industry 5.0, and artificial intelligence. Founder of EDUTech Future. Has professional experience working with the World Health Organization (WHO), the World Bank, and Microsoft.

Anuar Daiyrov

Global Corporate Leadership and Transformation Management

MBA, Geneva Business School (Geneva / Astana). Director of the IT Department at JSC "NAC "Kazatomprom". KPMG consultant. Consultant on digital transformation and artificial intelligence for "Kazatomprom", KEGOC, Halyk Bank, BI Group, and other organizations. Has international work experience in projects in the USA, the Netherlands, and the UAE. Graduate of the Cisco Academy trainer program (California).

Dana Magauina

Strategic Management (Advanced Course)

MBA, Geneva Business School; MSc, Brunel University (London). Strategist at the National Bank of the Republic of Kazakhstan and JSC "NAC "Kazatomprom" (IPO preparation). Winner of 7 international awards in the field of design and technology of national currency. Speaker at The Currency Conference (Bangkok), World Money Fair (Berlin), and the EAEU Central Banks roundtable (Astana).

Kseniya Kassymova

International Sports Law and Management

PhD in Law. Experienced sports lawyer since 2009. Senior Lecturer at the Kazakh National University of Sports. Has professional experience working at the National Olympic Committee of the Republic of Kazakhstan.

Samat Panov

Strategic Management

MBA, Golden Gate University, San Francisco, USA. Over 20 years of experience in finance, marketing, and education. Co-founder of the Astana Toastmasters club. First president of the Astana Alumni Association. Alumnus of the Edmund S. Muskie Graduate Fellowship Program for future leaders of CIS countries.

Lyazzat Beisenova

Performance Audit of Sports Organizations

Candidate of Economic Sciences, Associate Professor. Academician of the International Academy of Informatization (IAI). Certified specialist in internal audit and control in accordance with international standards (Astana). Holder of FIBO certificates in financial statement analysis and financial markets (Astana). Participant of the summer school "Modernization of the National Economy in the Context of Globalization" (research methods).

Zbigniew Waśkiewicz

Leadership and Effective Decision-Making

MBA, University of Minnesota (USA). Habilitated Doctor and PhD in Sports Sciences. Rector of the Academy of Physical Education in Katowice (2005–2012). Vice-President of the Polish Olympic Committee (2009–2017). Visiting Professor at the University of Pennsylvania (USA) and Sechenov University (Moscow). Member of the editorial board of the journals Frontiers in Physiology, BMC Sports Science, and International Journal of Environmental Research and Public Health.

Timur Sultanov

Psychology of Sports Management

PhD in Psychology, Lesgaft National State University of Physical Education, Sport and Health, Saint Petersburg; over 20 years of professional experience. Sports psychologist for the national Olympic teams of Uzbekistan. Worked with athletes who became finalists at the Paris 2024 Olympic Games, as well as Asian and World champions (a first in the country's history). Worked with athletes from Russia, Central Asia, Europe, the USA, Canada, and Australia; his work has been featured on BBC and Match TV. Author of 14 scientific publications and developer of the "Champions Laboratory" program.