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MBA Sports Management (7M04103)

No.

Code and title of the educational program

ECTS (credits)

Duration of study

Cost

Master of Business Administration

1

7M04103 "MBA Sports Management"

120

2 years 

1,100,000 ₸/year 

Educational program:

7M04103 "MBA Sports Management"

Goal of the educational program:

The program is aimed at training a new generation of highly qualified managers in the field of sports management who possess systematic thinking and knowledge in the fields of economics, management, and sports marketing. The program is designed to develop the analytical and strategic skills necessary to manage sports projects, teams, and organizations in the context of digital transformation and global challenges.

Subjects
  • Strategic, corporate, and operational management in the sports industry
  • Leadership, organizational behavior, and effective decision-making
  • Digital transformation, innovation, and data analytics in the sports business
  • Sports marketing, media technologies, and entrepreneurship in sports
  • Financial analysis, business process management, and quality management in sports organizations
  • International management, sports law, and development through internships abroad

7M04103 "MBA Sports Management" is a program designed to train managers for the modern sports industry by combining knowledge in economics, management, and sports marketing with the development of strategic and analytical thinking. The program builds competencies in effectively managing sports organizations, projects, and teams in the context of digital transformation and global changes. Special attention is paid to innovative management, financial analysis, sports marketing, media communications, and international development. Graduates will be prepared to work in sports clubs, federations, agencies, startups, and consulting, as well as to implement their own projects in the sports industry.

INTERNATIONALIZATION IN SPORTS

As part of the program, participants will complete an international internship in Poland, Sweden, Belgium, the Netherlands, or France.

Academic degree awarded:

Master of Business Administration (MBA) in the educational program 7M04103 "MBA Sports Management"

Applicants who wish to receive a fundamental business education in the sports industry.

Step 1. Interview
Applicants must pass a personal interview designed to assess their motivation for studying in the MBA master's program, professional experience, managerial competencies, and readiness.
Step 2. Submission of required documents
To apply for the Master of Business Administration (MBA) program, the following documents must be submitted:

  • Copy of an identity document;
  • Original diploma of higher education and transcript;
  • Personal personnel record sheet and a copy of the employment record book (if available);
  • A detailed curriculum vitae (CV) describing your education and work experience;
  • Letter of recommendation from the workplace;
  • Electronic 3x4 photograph;
  • 075-U medical certificate;
  • Payment receipt (25% of the tuition fee must be paid for admission);
  • Option to download the application form and study contract.

Admission to the MBA master's program is open!

For consultations and admission inquiries: 📞 +7 700 151 6195 ✉️ akzhan.yeginbayeva@knus.edu.kz

Faculty

Assel Ayapova
Fundraising and Resource Mobilization
Academician of the International Academy of Informatization (IAI), top manager (Fortune 500, USA), philanthropist, mentor, author of the book "Career as a Project". MBA, Duke University (The Fuqua School of Business).
Aleksander Skaliy
Internationalization in Sports
Doctor of Physical Education and Sports Sciences. Professor at WSG University, Bydgoszcz (Poland). Ambassador of Polish Congresses.
Assel Mussagaliyeva
Digital Solutions and AI in Managing Sports Organizations
International consultant on future skills, digital transformation, Industry 5.0, and artificial intelligence. Founder of EDUTech Future. Has professional work experience with the World Health Organization (WHO), the World Bank, and Microsoft.
Anuar Daiyrov
Global Corporate Leadership and Change Management
MBA, Geneva Business School (Geneva / Astana). Director of the IT Department of NAC Kazatomprom JSC. Consultant at KPMG. Consultant on digital transformation and artificial intelligence for Kazatomprom, KEGOC, Halyk Bank, BI Group, and other organizations. Has international experience in projects in the USA, the Netherlands, and the UAE. Graduate of the Cisco Academy (California) instructor training program.
Dana Magauina
Strategic Management (Advanced Course)
MBA, Geneva Business School; MSc, Brunel University (London). Strategist at the National Bank of the Republic of Kazakhstan and NAC Kazatomprom JSC (IPO preparation). Winner of 7 international awards in the field of national currency design and technology. Speaker at The Currency Conference (Bangkok), World Money Fair (Berlin), and the Round Table of Central Banks of the EAEU (Astana).
Kseniya Kassymova
International Sports Law and Governance
PhD in Law. Experienced sports lawyer since 2009. Senior lecturer at the Kazakh National University of Sports. Has professional work experience at the National Olympic Committee of the Republic of Kazakhstan.
Samat Panov
Strategic Management
MBA, Golden Gate University, San Francisco, USA. Over 20 years of experience in finance, marketing, and education. Co-founder of the Astana Toastmasters club. First president of the Astana Alumni Association. Alumnus of the Edmund S. Muskie Graduate Fellowship Program for future leaders of CIS countries.
Lazzat Beissenova
Auditing the efficiency of sports organizations
Candidate of Economic Sciences, Associate Professor. Academician of the International Academy of Informatization (IAI). Certified in internal audit and control according to international standards (Astana). Holder of FIBO certificates in financial statement analysis and financial markets (Astana). Participant of the summer school on "Modernization of the national economy in the context of globalization" (research methods).
Zbigniew Waskiewicz
Leadership and effective decision-making
MBA, University of Minnesota (USA). Habilitation and PhD in Sports Sciences. Rector of the Academy of Physical Education in Katowice (2005–2012). Vice-President of the Polish Olympic Committee (2009–2017). Visiting professor at the University of Pennsylvania (USA) and Sechenov University (Moscow). Member of the editorial board of the journals Frontiers in Physiology, BMC Sports Science, and International Journal of Environmental Research and Public Health.
Timur Sultanov
Psychology of sports management
PhD in Psychology, Lesgaft National State University of Physical Education, Sport and Health, Saint Petersburg; over 20 years of professional experience. Sports psychologist for the Olympic teams of Uzbekistan. Worked with athletes who became finalists at the Paris 2024 Olympic Games, as well as Asian and World champions (a first-time achievement in the country's history). Has worked with athletes from Russia, Central Asia, Europe, the USA, Canada, and Australia; his work has been featured on BBC and Match TV. Author of 14 scientific publications and developer of the "Champions Laboratory" program.

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