Professor Frederic Dosquet Visits the Kazakh National University of Sport as Part of the Dual-Degree EMBA Sport Management Program

As part of the double degree Executive MBA (EMBA) Sport Management program, the Kazakh National University of Sport welcomed Professor Frederic Dosquet from Eklore-Ed School of Management (France). During his visit from May 20 to May 25, 2026, a series of lectures and individual consultations were organized for the program participants, focusing on the development of their master’s projects. One of the key events was the lecture “Sports Technology & Marketing,” which explored current trends in digital transformation, innovative technologies, and marketing tools within the sports industry.

The practical component of the visit took place at leading sports organizations and institutions in Astana, where the program participants are professionally engaged. These included the Astana City Department of Physical Culture and Sports, the Scientific and Practical Center of Physical Culture, MTEX Management, Sana Sport Center, and the Zhuldyz Rhythmic Gymnastics Center. During these visits, participants presented the outcomes of their professional activities and demonstrated how the knowledge and managerial approaches acquired through the program are applied to address contemporary challenges in the sports sector.

Special attention was given to the discussion of master’s projects and business research initiatives. Professor Frederic Dosquet conducted an expert review of the presented work and provided recommendations on strengthening research methodology and further developing the projects. These activities contributed to strengthening the connection between academic learning and professional practice while also serving as a platform for the exchange of international experience in the field of sports management.