Marketing Department
The Marketing Department of the Kazakh National University of Sports is responsible for developing the KNUS brand, promoting educational programs, and managing the university's communication with applicants, students, partners, and the public.
The department's work is aimed at increasing the university's visibility, strengthening its reputation, and attracting audiences to educational, scientific, and sports projects. Priority areas for promotion include undergraduate studies, academy programs, MBA, and additional professional education.
The department establishes a unified positioning for KNUS as a modern university that integrates sports education, science, technology, and practical training for specialists in the sports industry. It ensures the consistent use of the corporate identity and coherence of messaging across all communication channels.
Main areas of work
Marketing strategy and analytics. Studying target audiences, promotion planning, analysis of advertising campaigns, and communication results.
Brand management. Developing KNUS positioning, ensuring compliance with the corporate identity, and preparing presentation and promotional materials.
Promotion of educational programs. Development and implementation of campaigns for undergraduate studies, academies, MBA, and other educational products in collaboration with relevant departments and the admissions committee.
Digital marketing. Managing official social media accounts, developing content plans, launching advertising campaigns, and evaluating their effectiveness.
University website. Coordinating page updates, publishing materials provided by departments, developing feedback forms, and providing technical support for the website.
Content production. Photo and video shooting, editing, and preparation of materials about educational programs, infrastructure, events, and university life.
Event support and partnership projects. Developing communication concepts, preparing announcements and promotional materials, and providing information support for joint initiatives.
Cooperation with KNUS
We invite companies, sports organizations, educational institutions, and media to collaborate on projects in the fields of education, sports, and professional development. Possible formats include partnership events, educational initiatives, information campaigns, and projects for students.
Submit your idea via this contact to discuss a suitable format for cooperation with the university.
